Safe and gentle formulation which has the correct PH balance that not only cleans and conditions your dog?s coat but is safe and mild as well. ‘ It is designed to help maintain the natural moisture of your dog?s coat leaving it shiny and easy to maintain.’ Directions for use: Apply Bow Wow dog shampoo to wet coat. Gently work through dog?s coat. Rinse well. Repeat if necessary. Towel or blow dry. Brush or comb.